The majority of visitors were from Poland, there was also a great number of merchandisers from Germany, Lithuania, Czech Republic and Sweden. In Poznań, collections of women’s, women’s and children wear and accessories for autumn/winter season 2009/2010 were also contracted by traders from Belarus, France, Greece, the Netherlands, Latvia, Ukraine, Italy and Britain.

New location and attractive arrangement of the Contracting Exhibitions: Next Season, Special Days, Body Style positively surprised the merchandisers.

In the Contracting Exhibition NEXT SEASON trade representatives could see and contract collections of more than 300 Polish and foreign ready-to-wear fashion brands for women, men, youth, children, for formal occasions, evenings and accessories. Exhibitors of BODY STYLE Exhibition of Lingerie and Beach Fashion offered more than 40 European brands of exclusive and sport lingerie, thermoactive underwear, pregnancy, slimming underwear and technologically advanced 21st century underwear – with intelligent effect of long-term comfort regulation, protecting from UV light, with anti-bacterial finish, seamless



Colour-labelling of individual fashion segments and specially prepared exhibition plan facilitated orientation in the offer of Contracting Exhibitions. Colour-card for autumn/winter 2009/2010 season was also a support for merchandisers, prepared in form of practical bookmark and trade shows on the catwalk in pavilion 5. Issues of tendencies in design, directions of trade development and creating and significance of brands were presented in the cycle of seminars and presentations taking place in the speaker’s corner space of Tex-Style Trade Fair of Fabrics, Clothing and Accessories.

An important point in the fair programme was a seminar by Wolfgang Gruschwitz, one of the best practitioners of Visual Merchandising in Europe, who worked, among others, for such brands as Massimo Dutti, Zara, Adidas, Högl Shoe, Burberry, Bershka, Olsen, Coca Cola, Red Bull. Specialist in arrangement and architecture of modern trade spaces and consulting in terms of visual brand communication, visiting Poznań upon joint invitation of Poznań International Fair and publisher of trade magazines Promedia, discussed key aspects of creating impressive and functional trade spaces, which by their atmosphere positively influence customers’ emotions, as a result bringing about increase in sales.



Platform of cooperation



March Tex-Style fair was an opportunity to start cooperation with suppliers of components for production of clothes (textiles and knitwear, tailor accessories, haberdashery, as well as machines for clothes production and specialised software supporting production) and supplementing trade offer with collections of haberdashery and fashion for women, men and youth for the current season of spring-summer 2009. Fair visitors could get familiar with the offer of more than 80 exhibitors, among others from Poland, Lithuania, Slovakia, Italy, Germany, France, Spain, the Netherlands.

Tex-Style Fair for the tenth time hosted Project FUTURE. For twenty debuting designers it was the first serious test of their creativity and entrepreneurial skills – designers in their own scope prepared each element of their presentations during the fair – starting with the design and producing the collections, through exhibition arrangement to preparation of the show. Exhibition and shows, performed under supervision of designer Ilona Kanclerz provided an immense dose of original designs and innovative, sometimes very daring structural solutions, arousing significant interest of clothing manufacturers and fashion enthusiasts, appreciating originality.





The best products



10 patterns of clothing were awarded the Gold Medal of Poznań International Fair, constituting a symbol of modern design and quality of products – 9 in the Contracting Exhibition Next Season and one in the Tex-Style Trade Fair of Fabrics, Clothing and Accessories.


Next edition of the Contracting Exhibitions with collections for spring-summer 2010 season will take place on 2-4 September 2009 in the premises of Poznań International Fair.



PIF Gold Medal Winning Products at the NEXT SEASON Contracting Exhibition

spring 2009



Women’s coat 9504/0

WARMIA Clothing, Kętrzyn



Two men’s occasional suit sets

JOYVI Zbigniew Szymak, Tuszyn



Jacket and dress from the SENSO collection

KASTOR S.A., Łask



Two women’s coat models in the colour black with a characteristic ladder stitch finish

RENE ŁÓDŹ Renata Urban, Łódź



Women’s symbol “090” sheepskin jacket

GOŁDA Marek Gołda, Bielsko Biała



BONITA women’s coat

LAYLA FASHION Sp. z o.o., Łódź



ALBERTO men’s sweater

PPHU COSMA Renata Kosmęda, Wieluń



Women’s two-piece with appliqué

MEWA S.A., Biłgoraj



ANTONIO men’s trousers

GRASO MODA Sp. z o.o., Poznań





PIF Gold Medal Winning Products

at the TEX-STYLE Trade Fair of Fabrics, Clothing and Accessories

spring 2009



MARLENA Women’s jacket

PPHU Kreacja Maria Kosz, Mosina